Why innovation matters

Innovation and creativity are key to developing and maintaining a successful business. This statement seems obvious but in practice many organisations develop cultures which either discourage innovation and creativity or lack the diversity to trigger these processes. Reasons include:

• the human tendency to associate with like-minds
• the appeal of certainty to business leaders which means that they often naturally drawn to safer options.
• fear of failure
• the desire for promotion which often encourages a cuture of acquiescence.

The last decade has also seen a drive for efficiencies through standardized processes and procedures at the expense of individual decision-making and discretion. Many intelligent and potentially pro-active people are held back from making the most of their talents within the organisations they work for by such regimes. At Nutmeg, we believe that we can only continue to develop economically and as a society if such employees and re-engaged and empowered.

How we help organizations to innovate

We help companies to develop positive workplace cultures which encourage innovation and creativity. We assess the current culture and help our clients to increase diversity, improve managerial attitudes to innovation and develop a creative mindset within its workforce.

We work with a wide range of creative practitioners to design workshop programmes for our clients to encourage employees to think creatively in a working environment.